"This startup just raised $5.3 million to make healthcare more inclusive."
"Violet says it’s creating a new business model by merging two existing ones—a provider matching solution and an educational platform."
"Violet, a digital platform that allows clinicians to take courses to become skilled in DE&I, raised $5.3 million. Very cool idea."
"Violet raises $4.1M to enable the healthcare industry to deliver more inclusive services."
Mission
We’re on a mission to build health equity. We envision a world where every human receives equitable health care, inclusive of their race, sexual orientation, gender, ability, language, citizenship, or more.
Bio
Violet provides the health care industry with a full suite of health equity tools powered by the first standardization of inclusive care, Violet Benchmarks. Finally, clinical ability to deliver identity-centered care can be measured and applied to solutions.
Team
For us, it’s personal. As a team of queer, BIPOC, and Disabled folks, all of us have identities that are important to our health care journeys. Prior to creating Violet, our founding team spent years building digital health companies like Oscar, Iora, and 2U.
Gaurang Choksi
CEO and Founder
He, Him, His
Gaurang is the Founder and CEO of Violet. As a gay man, an Indian immigrant, and as someone that grew up on Medicaid, Gaurang is very passionate about equitable health care. He spent years building Oscar Health and leading their LGBT affinity group to ensure that all Oscar members received the inclusive care they deserve. In his spare time, he enjoys taking his rambunctious puppy Simba on long walks.
Scott Zaloom
Head of Operations
He, Him, His
Scott is the head of operations at Violet. As a gay man, Scott is passionate about making the health care system more equitable and improving identity-centered care for all people. Prior to Violet, Scott spent 10 years at General Assembly where he led the consumer team, building a global education company helping to close the 21st century skills gap and improve career mobility. Outside of Violet, you can find Scott playing soccer for an LGBTQIA team in San Francisco or (shamelessly) binging reality TV.
Kay Nikiforova
Head of Clinical & Research
They, Them, Theirs
Kay Nikiforova, M.A. is the Head of Clinical & Research at Violet and developed Violet's proprietary cultural competence benchmarking algorithm and education framework. Their research and clinical experience is focused on LGBTQ+ and TGNC identities, cultural competence, and trauma exposure, and they’re currently pursuing their PhD in Clinical Psychology. Kay is passionate about leveraging technology and advocacy to advance identity-centered health care and create a more equitable health care system.
Eliot Kristan
Head of Engineering
He, Him, His
Eliot Kristan is the Head of Engineering at Violet. A staunch ally, Eliot is passionate about leveraging technology that enables clinicians to provide every patient with equitable and impactful care rooted in meaningful relationships. He has spent the past decade developing tools and systems to help restore humanity to health care, from being an early tech lead supporting Iora Health's value-based model to now helping build Violet's platform powering inclusive and identity-centric care. He is grateful to work alongside immensely bright and passionate folks and outside of work, he enjoys recharging in nature, spending time with his daughters, and learning about biases in algorithms.
Logo
Our logo uses clear and distinct lettering, and vivid colors, to bring our brand to life. Our main logo should be used as often as possible.
Logo versions
To reflect our passion for cultural diversity, we have expanded our logos into different shades. Our secondary logos can be used as an accent.
Light blue on dark green.
Light gray on violet.
Dark on light blue.
Clearspace
It's important that our logo has enough space to make a statement and draw the eye.
Emblem
Like a violet flower, our emblem is lush and vibrant. These graphics are used for widgets.
Light blue on dark green.
Light gray on violet.
Dark on light blue.
Blue on brown.
HD images
Our video
Fact sheet
Learn about Violet’s complete offering.
Social
#Violet4HealthEquity